Irrespective of the type of business you run, custom banners make excellent marketing materials, as they can be used for a wide variety of purposes and clearly stand out. Right from advertising at your brick and mortar to highlighting your brand’s services at conferences and trade shows, custom banners are the most efficient and cost-effective way to enhance brand awareness.
Keep reading to know a few tips on how to design custom banners that are memorable as well as successful for your business.
Prioritise the Logo and Brand Identity
One of the best ways to introduce your business to the general public and attract more visitors is by placing your logo, tagline, and brand identity at the top of your banner. Even if you have some experience in other forms of displays such as leaflets, retractable banner stands, surface decals, rigid signs, frames, etc., this is one aspect of a great custom banner design that many designers often miss.
This will help your business be easily recognised by your target audience, as the top of the banner tends to be the first thing potential customers see. You can follow it with promotional content and other key messaging placed at the bottom.
Ensure That the Colour of the Design Aligns With Your Business
Another interesting banner design strategy is to choose and adjust the colour of the design to your respective business. Your promotion on the custom banner must be able to attract the attention of your target audience.
The ideal way to get their attention is by using sharp or striking colours while ensuring that the palette remains relevant to the identity of your business.
Pick a Unique Material
When designing large custom banners, you don’t have to limit yourself to a vinyl canvas. There are multiple alternatives that you can explore, including wood, fabric, a foam core board, or even metal.
The material you choose for your custom banner can play a key role in defining the overall functionality of your piece or where it is positioned at your venue. Further, it can also enhance the banner image itself by adding texture or giving an extra dimension to the colours you use.
Use Targeted Placement
When it comes to effective banner marketing, the importance of strategic, targeted placement is huge. Before making any design decisions, make sure you know where the banner will be placed, as the placement influences various other factors, such as colour and font.
You can either place your banners at busy traffic intersections and community events, where they will reach more people every day or use other placement strategies at events, conferences, and other places that offer fewer, yet more targeted views.
Include All the Important Information
One of the keys to designing a successful banner is to keep your messaging simple so it can be read quickly. That being said, you also need to make sure that you include enough relevant information in your banner design so that your audience knows where to go next for more information.
To be able to decide what you need to include in the details, it is important to first establish the goal of your banner. For instance, if the goal is to increase brand awareness, the name of your business and logo will suffice. Likewise, if you wish to show a specific product to your recently developed audience, you also need to include product features and other details.
Maintain a Clear Focal Point
To ensure the success of your custom banners, it is important to maintain a clear, sharp and crisp focal point, especially if you plan to convey important information to your target audience who glances at your banner. The focal point here can be anything from a logo, a line of text, or an image. Some of the ways to help you maintain a focal point in your banner design include:
- Colour Contrast– Make sure to use a bold colour on an image so that it clearly stands out from other unnecessary details on the banner.
- Elevate Your Banner– Maintain a focal point by making overly-pronounced sections of your custom banner larger compared to other elements, as larger images instantly draw more attention from the audience.
- Text Emphasis: Emphasise the text by highlighting or capitalising it to attract the eyes of customers and passersby immediately.
Give Priority to Text Clarity
This is another important step toward creating a custom banner design. Make sure to avoid including too much text on your banner and prioritise the readability of the text over anything else.
To make the text clear, you need to consider the headline of the banner, which should be big and bold. Another thing to consider is font size and colour scheme, which should be different from the rest of the text on your banner.
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