Outdoor booths, business expos, and trade shows are excellent venues for attracting existing customers as well as potential clients. However, in these fiercely competitive environments, it’s important to design your booth in such a way that makes it easy for your target audience to identify your brand and engage with you.
So, how can you make your trade booth autumn-ready? Go the extra mile by incorporating these smart ideas to attract your visitors to your booth this autumn.
Your outdoor booth is meant to capture attention, and the best way to do this is through visual appeal. Eye-catching graphics, canopy tents, displays, and colorful banners all work together to get trade show visitors watching your brand.
It’s also important to ensure your design reflects your brand’s vision, voice, and aesthetic. Great branding is the key to being remembered in the long run.
One way to make your outdoor booth ready for autumn is to use your booth to tell your brand’s story. Storytelling gives your new prospects a window to connect with your company, along with showing off your company logo and aesthetics.
By telling your story, you show customers that you’re worth trusting and your products are worth buying. Some areas to start include:
One of the best ways to draw the audience’s attention to your booth is to incorporate some video or interactive elements into your design. For example, use a large-screen video monitor to display various product/service demonstrations inside and around the exhibit space. Adding movement (or moving images) to your design takes attention away from the various static booths around you, separating you from the competition.
When it comes to attracting customers to your outdoor booth or canopy tent, highlight the key aspects of your brand/company in which your target market is most interested. For instance, if you are a restaurant, bring a small menu of your top items.
You could also engage with visitors by setting up a screen with a video presentation that demonstrates your business. In addition, you can ask visitors questions about their existing problems and needs as they relate to your products and services.
Another way to tailor your trade shows and booths to autumn is through seasonal sales or promotions. For instance, if you offer discounts tied to the temperature outside, you can keep your customers coming to your booth even when it’s cold.
For an even stronger theme, give promotions tied to changes in the season. A limited time discount campaign on rakes would be appreciated if you run it when the leaves are falling.
If you really want to capture audience attention and get more people to your outdoor booths, try developing a theme for your booth that truly evokes your brand’s personality.
From enticing displays, to artificial grass chairs, thinking outside the box will help you create a unique display.
Flags allow your booth to be easily spotted amongst the crowd. Tall flags stretch vertically above other booths, allowing you to draw attention from afar and help convention goers locate your booth from a distance. A custom flag in the front of your display also generates more interest in your booth by inviting guests to engage with your brand. When positioning flags, make sure they’re visually distinct from the booth itself to keep your display prominent and noticeable.